Media component   Coca cola dan papsi   Produk subsitusi : coca cola  Fungsi umum vm :  1. Pengadaan barang  2. ?  3. !   Media component : atraction, persuasive, sea profit   Product display  Product presentasi :  1. Value  2. Verbal  3. Visual  4. Attractive  5. Appealing  6. Assuming  7. Activate   Vm complate :  1. Display.  2. Singage  3. Grafis   Strategi vm  1. Program in store  2. Program display event  3. Brand activation campaign   Tamplate laporan :  Project design guid (....)  Kertas ap 230 (cover),150(content)  Est min : 24 hal  Deskripsi design guide (tugas matkul, alasan buku dibuat)  Creative proses and methodology  Colophon (ket data booklet )  Project 1 (deskripsi perusahaan)  project 2  Problem (positioning, peningkatan produk)  Swot analysis (produknya (kalau di vm produk dan perusahaan))  Design solving  Syntesis (alasan media yg digunakan)  Design consept (design strategy approach aida, design program (kedetailan) )  Big idea (suasana)  Tone and manner (penggaya...
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