Media component

Coca cola dan papsi

Produk subsitusi : coca cola
Fungsi umum vm :
1. Pengadaan barang
2. ?
3. !

Media component : atraction, persuasive, sea profit

Product display
Product presentasi :
1. Value
2. Verbal
3. Visual
4. Attractive
5. Appealing
6. Assuming
7. Activate

Vm complate :
1. Display.
2. Singage
3. Grafis

Strategi vm
1. Program in store
2. Program display event
3. Brand activation campaign

Tamplate laporan :
Project design guid (....)
Kertas ap 230 (cover),150(content)
Est min : 24 hal
Deskripsi design guide (tugas matkul, alasan buku dibuat)
Creative proses and methodology
Colophon (ket data booklet )
Project 1 (deskripsi perusahaan)
project 2
Problem (positioning, peningkatan produk)
Swot analysis (produknya (kalau di vm produk dan perusahaan))
Design solving
Syntesis (alasan media yg digunakan)
Design consept (design strategy approach aida, design program (kedetailan) )
Big idea (suasana)
Tone and manner (penggayaan desain)
Media list (pbc (poster)
Design (brainstroming, thumbnail, lampiran)
Final design (url)  :pbc, pbd
Ortogonal picture (proyeksi amerika (angle) ) :vm
Cv